The oldest global motorcycle brand in continuous production, Royal Enfield’s rugged and authentic aesthetic has attained cult status globally. The aspiration for the design of their new headquarters in Chennai was to celebrate the brand’s design philosophy, blending craftsmanship with state-of-the-art engineering. The brief included a need to foster cross-disciplinary collaboration within the company’s various departments, including Marketing, Design, and Engineering. Unpretentious yet highly functional, the design of the campus aims to embody the free-spirited identity of the brand.